The TV Show “Fashion Star” looks to be a hit with viewers and consumers in that sweet demographic of 18 – 49 year olds. The show averaged 4.6 million viewers – not bad for it’s debut. What’s the show missing? How about some authetic fashion stars like Kimberly Ovitz? Jessica Simpson & Nicole Ritchie help bring viewers, but […]
Archives for 2012
Chicago’s Daily Herald Features Susan J Ashbrook
Thirteen minutes after the “Today” show reported Madonna’s fondness for $125 pink suede Steve Madden boots with pompom laces, the company had received 240 orders. When several young Hollywood actresses — including Zoe Saldana (“Avatar”), Emmy Rossum (“Shameless”), Amanda Seyfried (“Mamma Mia”) and Olivia Munn (“Attack of the Show”) — were photographed strolling around in […]
Eyewear Sells Big in Celebrity Marketing
Anyone else influenced by the eyewear a celebrity wears? Oakley scored big with Tom Cruise and Mission Impossible to the tune of $100 million. Ray Ban’s Wayfarers went from sales of 7,000 to 7 million with celebrity product placement. Even Sarah Palin’s glasses have become a fashion must have.
The Reality Behind The Red Carpet – In Touch Magazine
http://www.intouchweekly.com/2012/03/the_reality_behind_the_red_car.php Now that awards season is over, celebrity fashion expert and author of Will Work For Shoes – The Business Behind Red Carpet Product Placement Susan J. Ashbrook is spilling the style scoop on what it really takes to get the stars ready for the Oscars.
Susan J Ashbrook Speaks to KCAL9 About Hollywood Fashion for Less
The dresses we love to see on The Academy Award Red Carpet often cost as much as a new car! Susan J Ashbrook has worked behind the scenes at many red carpet events and tells KCAL9 how to get the same looks, for less money. Celebrities hire stylists for help, but Ms. Ashbrook points out […]