Susan was such an inspiration to our students! Being able to hear Susan’s experiences of product placement and marketing with celebrities gave our students new perspectives into the reality of it all. After implementing the book in my PR & Marketing class, it was the one read that students looked forward to discussing in class […]
Archives for 2013
Nichole Dwyer – Fashion Marketing & Management, The Art Institute of California, Los Angeles
April 8, 2013 by
Hip Hop and Alcohol Brands – The Perfect Cocktail
April 3, 2013 by
Alcohol brands continue to play a role in hip-hop lyrics and videos, just name an artist, and he probably has a deal. Diddy has a role in Ciroc Vodka, Ludacris is the ambassador of Conjure Cognac. Don’t you wonder if a song like “Pass the Courvoisier” is organic or paid for? Stefan Kalogridis, owner of […]
Tiger Woods Red Shirt Generates Sales
March 26, 2013 by
What Tiger Woods and other golfers wear at every major championship is carefully planned by their apparel sponsors months in advance. Hours of TV exposure, photos on magazine covers, websites and newspapers mean sales. Winning a tournament can raise sales 10 percent,” said Tiss Dahan, the senior director of global apparel at Adidas Golf.
Celebrities Are Influenced Too
March 21, 2013 by
Just as we are influenced by what celebrities wear – they can also be influenced! Jason Moran, a top notch jazz piano player, said in a recent interview “I invested every dime I had into hats.” Why? Jason noticed his hero and mentor, Thelonious Monk, wearing a lot of hats!
Testimonial From Susie Peterson – Suzetra
March 15, 2013 by
I enjoyed reading your book and just revisited your book for some refreshers, so inspirational and I learn something new every time! Susie Peterson – Owner at Suzetra
