Archives for 2013

Every time we post, we communicate our own personal brand. Jay-Z’s philosophy of success is to stay true to yourself. You are the product. If people believe in you, they will believe in what you create

Wonder why Audi has invaded Hollywood – excellent article in The Hollywood Reporter.  Learn why a celebrity drives up to the red carpet in the newest, hippest Audi and more….  http://www.hollywoodreporter.com/news/inside-audis-push-take-hollywood-569924

  Tom Cruise gave a speech at Walmart’s shareholders meeting – either he got paid a whole lot of money or Walmart will promote the heck out of his movies.   What do you think?  http://news.yahoo.com/video/tom-cruise-talks-walmart-women-040638733.html

So you’ve read my book and got your product into the hands of a celebrity – what’s next?  Take a note from the fashion company Ann Taylor.   They may have hired Kate Hudson as the “face” of their brand, but they also make Kate feel comfortable in her roll.  Kate said, “I really feel the collaborative effort.   I […]

A unique $50 million deal between Pepsi and super-star Beyoncé merges a celebrity endorsement and artist looking for more creative control. The deal  includes standard advertising like commercials and print ads as well as a “fund to support the singer’s chosen creative projects.” These projects, according to the New York Times, are undefined but could include […]