Wonder if celebrity marketing measures up? Check out Lupita Nyong’o and Ralph & Russo’s gray gown numbers. Stacy Jones of Hollywood Branded says the brand mention reached 713.5 million readers at a PR Value of $13,084,612.
Archives for 2018
SpaceX + Tesla Design = Comfortable Red Carpet Stilettos
If ever there is a red carpet product, it’s finally here! Imagine A list celebrities describing comfort + fashion in four inch heels. Their day starts in hair and make-up, the limo ride, red carpet and photos, the Award Show and after parties. Which means hours of wearing beautiful but uncomfortable shoes. Many of the […]
Loaning Product to a Celebrity Has Its Downside
The down side to loaning product to a celebrity. It happens…..in this case, a good ending. http://www.dailymail.co.uk/tvshowbiz/article-5764641/Ariana-Grande-lost-169K-diamond-choker-Billboard-Music-Awards-outing.html
When Celebrity Product Placement Goes Wrong
I can tell you this happens (although not often) – when a celebrity changes their mind. It looks like the Tom Ford and his team were gracious, especially after all their hard work, but Mrs. Clooney decided to ignore their understandable request. I’m no fashion critic, but as one of the hosts of the MET […]
Do Celebrity Gifting Suites Work?
Coachella closes but I’m frequently asked if gifting celebs are a good way to pair brands with celebs. Check out Business Insider’s insider article on how it all works. http://www.businessinsider.com/how-kari-feinstein-gets-brands-to-pay-40k-to-be-in-celebrity-gifting-suites-2013-1