Archives for 2018

Are gifting suites right for your brand? I write about my experience in Will Work For Shoes. Be prepared to give away product to not only celebrities but other Hollywood “folks”. Sometimes a bit like a rug bazaar, they can be beneficial if having a celebrity photographed with your product can help move the needle […]

How did this dress land on Oscar winner Halle Berry at the Academy Awards?  Thank you super stylist Phillip Bloch for sharing a great story for my book Will Work For Shoes!

Favorite Academy Award story? Soooo many but this one is still the best. Stylist Jessica Paster with a vision for her client, Designer Brian Rennie working 24/7 and sending his couture seamstress Gabby to LA to finish the job. Sill sewing as Kim walked to her limo but the best part….memories and photos that last […]

Having worked with fashion stylists in Hollywood, I know how tough their job can be.  They usually have 24-48 hours to pull clothing samples together and bring to a fitting with a celebrity.  They may have their own “vision” on what the celeb should wear but the end result is to make sure the client […]

This was a fun project for #Cerruti, the famed fashion house. Anne Heche selected their silver slinky number made of a synthetic used by NASA for the Oscars.   No beads, sequins and fluff for Anne.  It was all about being comfortable.