April 19, 2025

A Double Vision, Doubles Exposure

LaVerne Cox hit Entertainment Weekly’s pre-Emmy party in Jay Godfrey’s Moore jumpsuit, while Jana Kramer wore the blush version to Good Morning America (pictured in OK Magazine).  Bring brand awareness to the media by showing multiple celebrities discovering your product

The Business Behind Red Carpet Product Placement

Is there an “Award Show Season”?  Absolutely!   Just one look at the schedule and you’ll know it is time to get busy!  Will Work for Shoes is an easy to read guide that will help you get your product in front of a celebrity.  https://editorial.rottentomatoes.com/article/2015-2016-awards-season-schedule/  

Famous Female VIP’s Who Influence Consumers

Who is your style influence? WWD says Michelle Obama, Kate Middleton, Taylor Swift, Sienna Miller, Kate Beckinsale.  The surprises were Paris Hilton and Snooki

Working With Hollywood Stylists

I’m frequently asked about working with Hollywood stylists – how do they pick designer clothing for their celebrity clients?  The best stylists are the ones who explore and research a lot of fashion.  They try to see and read as much as they can, both in person and online.  They visit stores, designers studios and […]