Jennifer Aniston is the latest celebrity to sign on to sell a product – “Living Proof” shampoo. Why a good choice? Ms. Aniston’s famous hair cut on “Friends” influenced a big 50% of ALL women . She has also done very few product endorsements, so chances are women will take notice. Why good for Jennifer? […]
Celebrities Nail It & The Beauty Industry Benefits
October 9, 2012 by
Nail polish has become a frugal pick-me-up over lipstick for the beauty industry. The trend started at the Olympics and celebrities followed with sparkly colors on the red carpet. “Nail Art” has helped sales grow over 25%.
Celebrity Emmy Award Looks For Less
October 2, 2012 by
The 2012 Emmy Awards were a rainbow of color – and worth thousands of dollars. Looking for celeb trends for less? Susan J Ashbrook describes Emmy looks for less on KTLA for your own red carpet award.
Justin Bieber, Carly Rae Jepsen And Youtube
September 17, 2012 by
Now that’s what I call using social media! When Justin Bieber’s manager, Scooter Braun, signed Carly Rae Jepsen he gave Bieber a fifty-per-cent cut. Braun told him, “We’ll be partners, put her on your tour, sing a song with her.” Bieber’s homemade video of him horsing around to Jepsen’s “Call Me Maybe” got forty-eight million […]
Who Promotes Affordable Fashion Better Than Celebrities?
September 16, 2012 by
Consumers usually look to celebrities to influence their discretionary spending, but this year it’s been the “People’s Princess” Kate Middleton and our own First Lady Michelle Obama who lead the way. The Princess wore a blue Zara dress the day after her wedding and has showed off her legs with nylon stockings, which the stocking […]
