May 9, 2025

Celebrity Marketing Backfire

Novak Djokovic proudly told the WSJ he was “convinced” a $75,000 CVAC pod pressure chamber  (something like Lady Gaga’s entrance maker at a Music Award show), helped his game.  “I think it really helps – not with muscle but more with recovery after an exhausting set”.  I’m sure the company was thrilled the #1 seed tennis […]

Food Website Takes A Bite Into Celebrity Marketing

 Celebrity marketing abounds, even when it comes to promoting a food website.  Founders of Thefood-life.com looked to Nicole Richie to open up about her travel-friendly food regimen in a post that ran in August. “Nicole Richie is very health-conscious…She always carries this special type of seaweed that gives her energy,” said Michael King in WWD.  […]

Will Work For Shoes Featured in C Magazine

Thinking Bigger Radio Interviews Celebrity Marketing Expert

Thank you Kelly Scanlon at Thinking Bigger radio for our early am interview.  We hope business owners and entrepreneur’s in the Midwest will consider celebrity marketing and garnered a few tips to get started!  http://www.ithinkbigger.com/archives/1542-ashbrook-susan-author-of-will-work-for-shoes

Celebrity Product Placement Scene Over and Over

 Thanks to “stylist to the stars“, Phillip Bloch, for taking a chance and styling Ms Hines in Georges Chakra for the Emmy Awards in 2006.  Georges was a new client, still unknown in the US, when Phillip hand picked this gown for Cheryl.  What does Phillip have to say about trying an unknown designer?  “I […]