Addicted to the Olympics? Then you’ve noticed “Beats” headphone brand by Dr. Dre. The fashion accessory/headsets have been worn by so many athletes, especially as they are warming up for their events. Athletes are not suppose to promote sponsors (Rule 40) but Dr. Dre has pulled off the marketing coup of the entire Olympics. How did he pull […]
Basketball Players Lensless Glasses Influence Consumers
August 2, 2012 by
Basketball players and their lensless eyewear are the latest to stir up the consumer looking to express themselves through a fashion accessory. LeBron James, Russell Westbrook and a handful of other players look “nerd chic” for a fashion statement. Now anyone can feel like John Lennon, Sarah Palin or Elton John.
Becoming Your Own Celebrity VIP
July 14, 2012 by
Akio Toyoda, President of Toyota Motor Corporation, is shifting into high gear to shake things up for the troubled auto company. In a new commercial for Camry Mr. Toyoda is pictured dumping his usual gray suit for a racing suit and doing 31 degree banks at the Daytona International Speedway. The tag line “How do […]
James Bond – The Ultimate Product Placement Film
July 10, 2012 by
Jame Bond – the ultimate product placement film – turns 50 years old. The original Bond producer “Cubby” Broccoli wanted recognizable products in his films. Brioni, Tom Ford, Aston Martin and BMW all played a role in the aspirational movies. Even his vodka martinis “shaken, not stirred” were sold off to Smirnoff, Absolut, Stoli and […]
Jessica Simpson Slims Down with Weight Watchers
July 3, 2012 by
Weight Watchers found the perfect celebrity partner with hot new Mom, Jessica Simpson. After a mistep with Charles Barkley, Weight Watchers is back on track. Valerie Bertinelli, Mariah Carey and Jennifer Hudson have all lost pounds and earned big paychecks. Jessica knows she needs to loose her pregnancy pounds so why not get paid to do […]
