August 13, 2025

Making Your Red Carpet Event Work

What can you do when you can’t connect with a celebrity? Don’t re-invent the wheel!  Huge brands look for intimate events to connect with local clients.  Louis Vuitton, Kate Spade and Tommy Bahama are just a few companies that offer local events for small groups after store hours AND sometimes they offer up snacks and […]

Chicago’s Fashion Group Gave Rave Reviews to Susan J Ashbrook

Susan Glick, Vice President of Women’s Apparel Merchandise Mart Properties, said “This fashion savvy group (Chicago’s Fashion Group International) gave you rave reviews. I wish you much success with your book and all your future endeavors.”

How To Get A Star to Use Your Product – Bloomberg Businessweek

  Will Work For Shoes Featured In Bloomberg Businessweek Bloomberg Businessweek features "Will Work For Shoes – The Big Business Behind The Red Carpet" and Susan J Ashbrook’s tips to put your product into the hands of a celebrity

Celebrity Product Placement Scene Over and Over

 Thanks to “stylist to the stars“, Phillip Bloch, for taking a chance and styling Ms Hines in Georges Chakra for the Emmy Awards in 2006.  Georges was a new client, still unknown in the US, when Phillip hand picked this gown for Cheryl.  What does Phillip have to say about trying an unknown designer?  “I […]

Connect With Fashionable Celebrities Who Give Back

Mary Kate and Ashley Olsen know how to make happy feet! The twins treated children in Honduras with one-on-one shoe fittings on behalf on TOMS.   The young actresses partnered with the charitable brand to create a limited-edition line of shoes through their label The Row.   Want a pair?  The shoes are available in gray, black and […]