If you weren’t familiar with actress, Sydney Sweeney or the American Eagle brand before, I’m betting you know all about them now. Every major news outlet has to air their thoughts on the “great jeans” ad. Some have called it a failure, but I bet Sweeney and American Eagle are popping open champagne. Advertisements for […]
Celebrities and Weight Loss
November 6, 2016 by
Most of my women friends tell me they could stand to loose a few pounds. Who and what diet influences them? Oprah Winfrey’s 30 pound weight loss http://www.eonline.com/news/773364/oprah-winfrey-showcases-her-30-pound-weight-loss-on-the-red-carpet is one of the more successful celebrity influenced diets. Celebrities as spokes person tends to work, especially if the person is someone women can relate. For example, […]
A Double Vision, Doubles Exposure
November 2, 2016 by
LaVerne Cox hit Entertainment Weekly’s pre-Emmy party in Jay Godfrey’s Moore jumpsuit, while Jana Kramer wore the blush version to Good Morning America (pictured in OK Magazine). Bring brand awareness to the media by showing multiple celebrities discovering your product
The Business Behind Red Carpet Product Placement
November 1, 2016 by
Is there an “Award Show Season”? Absolutely! Just one look at the schedule and you’ll know it is time to get busy! Will Work for Shoes is an easy to read guide that will help you get your product in front of a celebrity. https://editorial.rottentomatoes.com/article/2015-2016-awards-season-schedule/
Michael J Palladino – Director at LIM College New York Says About “Will Work For Shoes”
November 9, 2011 by
“Work for Shoes offers clarity and valuable information about the impact of branding and product placement that is so needed in the world today! Susan Ashbrook shares her personal insights based on real life experience that point to success and not the scripted anecdotes of well meaning wannabes!”
