If you weren’t familiar with actress, Sydney Sweeney or the American Eagle brand before, I’m betting you know all about them now. Every major news outlet has to air their thoughts on the “great jeans” ad. Some have called it a failure, but I bet Sweeney and American Eagle are popping open champagne. Advertisements for […]
Celebrities and Weight Loss
November 6, 2016 by
Most of my women friends tell me they could stand to loose a few pounds. Who and what diet influences them? Oprah Winfrey’s 30 pound weight loss http://www.eonline.com/news/773364/oprah-winfrey-showcases-her-30-pound-weight-loss-on-the-red-carpet is one of the more successful celebrity influenced diets. Celebrities as spokes person tends to work, especially if the person is someone women can relate. For example, […]
A Double Vision, Doubles Exposure
November 2, 2016 by
LaVerne Cox hit Entertainment Weekly’s pre-Emmy party in Jay Godfrey’s Moore jumpsuit, while Jana Kramer wore the blush version to Good Morning America (pictured in OK Magazine). Bring brand awareness to the media by showing multiple celebrities discovering your product
The Business Behind Red Carpet Product Placement
November 1, 2016 by
Is there an “Award Show Season”? Absolutely! Just one look at the schedule and you’ll know it is time to get busy! Will Work for Shoes is an easy to read guide that will help you get your product in front of a celebrity. https://editorial.rottentomatoes.com/article/2015-2016-awards-season-schedule/
J Lo’s Celebrity Marketing Misses The Target
November 27, 2011 by
Unless you’re visiting another planet, you’ve seen those pricey produced Fiat commercials with Jennifer Lopez as the new “face” of Fiat. It seems that “Jenny from the block” commercials aren’t actually filmed in the Bronx. I’m a fan of Jennifer’s but that news doesn’t bother me as much as the fact that I simply don’t believe […]
