June 6, 2023

Know Thy Customer – Selecting The Best Celebrity to Promote Your Brand

If you make a sassy hair ornament that would attract Willow Smith for her new video “Whip My Hair 2”, you certainly wouldn’t want Betty White on your target list. We all love Betty White, but make sure you find celebrities with a similar age range, fan base and appreciation for your product.  Vanity Fair Magazine, experienced […]

The Wall Street Journal Reviews “Will Work For Shoes”

” A voyeuristic peek behind the curtain”      http://online.wsj.com/article/SB10001424052702303812104576441901720315740.html

Fashion Designer Jenny Packham’s Persistence Scores a Hit on the Red Carpet

 When I signed British fashion designer, Jenny Packham, for representation in the US I knew her designs would make it big on the red carpet.  Her formula;  elegance, form fitting, eye catching.  Just check out this stunning confection on Holly Hunter.  With the sea of celebrities who discoved Jenny first, it’s no surprize that Princess Katherine […]

Celebrity Marketing Jennifer Aniston in Michael Kors Heels

Last season’s gladiator shoes are so over! Jennifer’s photo hit the tabloids and celebrity websites, and faster than you can say “Brad Pitt”, Jennifer in the Micharl Kors shoes will influence trends and consumer dollars.  Celebrity glossy circulation is valued at $1.3 billion a year, and celebrity media TV has 100+million viewers a week, so Michael Kors hit […]