Enjoyed reading Keith Richard’s book “Life”. Keith talks about the power of teenage females and the advertising business that created the term “teenager” – a market for clothing, cosmetics, music and literature. “I was never more in fear for my life than I was from teenage girls“. Keith might be fearful but if you’re interested in […]
Lancome’s Celebrity Marketing Grand Slam
July 28, 2011 by
Hogwart’s beauty, Emma Watson, recently joined Lancome’s Grand Slam of celebrities to become an ambassador for the brand’s Tresor Midnight Rose. Emma shows she has a real fashion “scent” along with Julia Roberts, Penelope Cruz, Kate Winslet and Anne Hathaway. With the film’s opening gross reaching $169,189,427, we think Emma has quite a few fans […]
Know Thy Customer – Selecting The Best Celebrity to Promote Your Brand
July 22, 2011 by
If you make a sassy hair ornament that would attract Willow Smith for her new video “Whip My Hair 2”, you certainly wouldn’t want Betty White on your target list. We all love Betty White, but make sure you find celebrities with a similar age range, fan base and appreciation for your product. Vanity Fair Magazine, experienced […]
Fashion Designer Jenny Packham’s Persistence Scores a Hit on the Red Carpet
July 10, 2011 by
When I signed British fashion designer, Jenny Packham, for representation in the US I knew her designs would make it big on the red carpet. Her formula; elegance, form fitting, eye catching. Just check out this stunning confection on Holly Hunter. With the sea of celebrities who discoved Jenny first, it’s no surprize that Princess Katherine […]
What’s in a (Celebrity) Name?
July 7, 2011 by
The Connecticut estate where actress Katherine Hepburn lived for many decades is for sale. This listing wouldn’t have caught as much attention without the four time Academy Award winner’s name attached, hinting once again, about the power of celebrity marketing. I believe celebrity product placement is an essential marketing tool today, no matter what product […]
