Swiss watchmaker TAG Heuer has announced an end to their 10 year relationship with Tiger Woods. TAG Heuer stopped promoting the golfer in 2009 after revelations about his marital troubles. Tiger designed a watch for the company, which they will continue to support through sales and the golfer’s charity foundation. 10 years is a long run, but it’s […]
Archives for 2011
LA Times “All The Rage” review
August 3, 2011 by
The LA Times “All The Rage” musings on current culture reviews “Will Work For Shoes” http://latimesblogs.latimes.com/alltherage/2011/08/author-shares-secrets-of-celebrity-marketing.html
Teen Marketing Muscle
August 2, 2011 by
Enjoyed reading Keith Richard’s book “Life”. Keith talks about the power of teenage females and the advertising business that created the term “teenager” – a market for clothing, cosmetics, music and literature. “I was never more in fear for my life than I was from teenage girls“. Keith might be fearful but if you’re interested in […]
Lancome’s Celebrity Marketing Grand Slam
July 28, 2011 by
Hogwart’s beauty, Emma Watson, recently joined Lancome’s Grand Slam of celebrities to become an ambassador for the brand’s Tresor Midnight Rose. Emma shows she has a real fashion “scent” along with Julia Roberts, Penelope Cruz, Kate Winslet and Anne Hathaway. With the film’s opening gross reaching $169,189,427, we think Emma has quite a few fans […]
Know Thy Customer – Selecting The Best Celebrity to Promote Your Brand
July 22, 2011 by
If you make a sassy hair ornament that would attract Willow Smith for her new video “Whip My Hair 2”, you certainly wouldn’t want Betty White on your target list. We all love Betty White, but make sure you find celebrities with a similar age range, fan base and appreciation for your product. Vanity Fair Magazine, experienced […]
