” A voyeuristic peek behind the curtain” http://online.wsj.com/article/SB10001424052702303812104576441901720315740.html
Archives for 2011
Fashion Designer Jenny Packham’s Persistence Scores a Hit on the Red Carpet
July 10, 2011 by
When I signed British fashion designer, Jenny Packham, for representation in the US I knew her designs would make it big on the red carpet. Her formula; elegance, form fitting, eye catching. Just check out this stunning confection on Holly Hunter. With the sea of celebrities who discoved Jenny first, it’s no surprize that Princess Katherine […]
What’s in a (Celebrity) Name?
July 7, 2011 by
The Connecticut estate where actress Katherine Hepburn lived for many decades is for sale. This listing wouldn’t have caught as much attention without the four time Academy Award winner’s name attached, hinting once again, about the power of celebrity marketing. I believe celebrity product placement is an essential marketing tool today, no matter what product […]
4 Easy Steps to Red Hot, Red Carpet Product Placement
June 29, 2011 by
http://www.prcouture.com/2011/06/28/fashion-pr-4-easy-steps-to-red-hot-red-carpet-product-placement/ 4 Easy Steps to Red Hot, Red Carpet Product Placement By Susan J. Ashbrook Justin Bieber, Kim Kardashian and Jennifer Lopez are just a few examples of celebrities with tremendous sway over trends in the market, as well as, influence over consumer dollars. Just one twirl on the red carpet can take merchandise […]
Celebrity Marketing Jennifer Aniston in Michael Kors Heels
June 28, 2011 by
Last season’s gladiator shoes are so over! Jennifer’s photo hit the tabloids and celebrity websites, and faster than you can say “Brad Pitt”, Jennifer in the Micharl Kors shoes will influence trends and consumer dollars. Celebrity glossy circulation is valued at $1.3 billion a year, and celebrity media TV has 100+million viewers a week, so Michael Kors hit […]
