Thank you Kelly Scanlon at Thinking Bigger radio for our early am interview. We hope business owners and entrepreneur’s in the Midwest will consider celebrity marketing and garnered a few tips to get started! http://www.ithinkbigger.com/archives/1542-ashbrook-susan-author-of-will-work-for-shoes
Celebrity Product Placement Scene Over and Over
August 22, 2011 by
Thanks to “stylist to the stars“, Phillip Bloch, for taking a chance and styling Ms Hines in Georges Chakra for the Emmy Awards in 2006. Georges was a new client, still unknown in the US, when Phillip hand picked this gown for Cheryl. What does Phillip have to say about trying an unknown designer? “I […]
Celebrity Marketing Lesson 101
August 19, 2011 by
A lesson in Celebrity Marketing 101….Securing National press is not easy to do. I think Abercrombie & Fitch’s release to the press, with an offer for the “Jersey Shore” folks not to wear AF was brilliant. It goes back to the old PR statement “all publicity is good publicity”. Just the mere mention of the […]
Connect With Fashionable Celebrities Who Give Back
August 14, 2011 by
Mary Kate and Ashley Olsen know how to make happy feet! The twins treated children in Honduras with one-on-one shoe fittings on behalf on TOMS. The young actresses partnered with the charitable brand to create a limited-edition line of shoes through their label The Row. Want a pair? The shoes are available in gray, black and […]
Time For a Change – Picking the Right Celebrity For Your Product
August 12, 2011 by
Swiss watchmaker TAG Heuer has announced an end to their 10 year relationship with Tiger Woods. TAG Heuer stopped promoting the golfer in 2009 after revelations about his marital troubles. Tiger designed a watch for the company, which they will continue to support through sales and the golfer’s charity foundation. 10 years is a long run, but it’s […]
